URL Cannibalization: A Hurdle in Your SEO Strategy

Eduardo Medina
Eduardo Medina Published on May 31, 2023

In the intricate world of SEO, every detail matters. A critical aspect that can pose a significant obstacle is URL cannibalization. This situation occurs when you have multiple pages on your site competing for the same keyword. It can cause confusion for search engines and undermine your site's authority. So today, we're going to dive into this topic and explore how to avoid URL cannibalization.


What is URL Cannibalization?


First, let's understand what exactly URL cannibalization is. It occurs when there are several pages on your website trying to rank for the same keyword. Instead of strengthening your SEO, this situation can lead to internal competition, reducing the effectiveness of your SEO efforts.


Why is URL Cannibalization a Problem?


For search engines, identifying the most relevant page can be a challenge if multiple pages are targeting the same keyword. This can result in lower-than-expected SEO performance, as search engines may display a less relevant page in search results.


How to Identify URL Cannibalization


Identifying URL cannibalization requires a detailed analysis of your website. SEO analysis tools like SEMrush or Ahrefs can be helpful. They allow you to see which pages of your site are ranking for which keywords. If you find multiple pages ranking for the same keyword, you might be facing a case of URL cannibalization.


Solutions to URL Cannibalization


Now that we've identified the problem, let's look at the solutions.


Consolidating Pages


If you have several pages targeting the same keyword, consider merging them into one. In this way, instead of competing against each other, these pages will work together to boost your site's authority.


Using Redirects


If merging the pages is not an option, you can redirect the URLs to the page you wish to rank for that keyword. This consolidates authority and prevents internal competition.


Adjusting Keywords


An alternative strategy is to tweak the keywords of each page. Instead of competing for the same keyword, each page targets a unique variant. This might require additional keyword research work, but it can be an effective solution.




URL cannibalization is a problem that can weaken your SEO strategy. However, identifying and resolving it can result in increased visibility on search engines. By merging pages, using redirects, and adjusting keywords, you can optimize your website and prevent internal competition. Remember, an effective SEO strategy requires ongoing attention and constant adjustments to ensure top performance.

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